Pay Per Click Management

Pay Per Click (PPC) Management

Pay Per Click has an instant impact and gives your brand a much larger reach and exposure as a result of first page exposure on major search engines.

Pay per click advertising, or paid search, is one of the most targeted, powerful and dynamic advertising mediums in the world. It is also one of the most competitive. Without a keen understanding of pay per click management features such as biding strategies, a/b testing and keyword selection, many companies are overwhelmed and often spend too much for few conversions.

What Is Pay Per Click?

Pay per click marketing, or PPC, is pretty simple: search engines, like Google, allow businesses and individuals to buy listings in their search results. These listings appear as an advert alongside the natural, non-paid search results and are sold in an auction. You bid what you want to pay for a click on the advert. Bid the most and you have a chance of ranking number 1 in the sponsored search results. If someone clicks on your PPC listing, they will arrive at your website and you are charged the amount you bid.

When you create your advert, you tell the search engine what keywords you want that advert to come up for in the search results. They will then indicate the type of price you will need to pay to get a high position – this is called the cost per click, or CPC. This cost will vary for every keyword and every website and depends on a number of factors, including; the competition for that keyword or how well your website is optimised for that keyphrase.

The resulting advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages, or anywhere a web developer chooses on a content site. The main pay per click service available is Google AdWords.

Should You Invest In PPC?

Our answer is YES, if you are serious about making money from the web, then you should be utilising a smart pay per click advertising campaign.

Whether you knew it or not, you have most likely clicked on Google’s paid advertisements at some point. These ads are strategically placed to entice visitors like you into clicking on them in hopes of finding the most relevant information related to your search. Google’s paid advertising system generates billions of ad revenue for Google and its publishers for one main reason….it works!

The problem is, many website owners who have tried PPC themselves have found it expensive with little return. But, this is only down to a lack of experience and understanding of how the system works. When a pay per click campaign is properly setup, professionally managed and optimised, then pay per click can be one of the most cost effective forms of online marketing.

Campaign Tag believe that successful pay per click management is founded not just on deep knowledge of PPC and constant innovation, but also on the great relationships we form with our clients to ensure real results.

1. Analysis

To understand the best way of paid search marketing for your business online, first of all we need to understand your organization’s goals (lead generation, ecommerce Sales, traffic growth, or brand development). We will do economic analysis of your PPC advertising budget. It includes profit margin, competitive analysis, traffic estimates, and most importantly – What can we afford to pay per click?

Effective Digital Consultancy Strategy
Effective Digital Consultancy Strategy

2. Establishment of Google search engine accounts:

We can open Google SEO accounts in your name that will be professionally managed by us. If you already have a PPC account, we can make a full audit to focus on key areas for improvement.

3. Keyword Analysis and Development:

This is the most crucial part of PPC advertising. You may take many hours to create and develop a comprehensive set of keywords suitable for your business. We are here to analyze thousands of keywords – possibly tens of thousands.

Effective Digital Consultancy Strategy
Effective Digital Consultancy Strategy

4. Writing Ad copy:

This is perhaps the most important task in PPC campaign.The wrong ad copy can ruin a campaign before it even begins. Your ad content should weave stories that evoke emotion. We can create many versions of ad copy, by keyword category / theme. These ad copies are continuously improved through active split testing for all campaigns.

5. Keyword Conversion Tracking code:

Conversion tracking is a powerful tool and it allows you how well your ad campaign is working, in terms of generating leads, sales, downloads, sign-ups and other key actions. We will install Keyword Conversion Tracking codes to know more about traffic sources, campaigns, & keywords convert.

Effective Digital Consultancy Strategy

MANAGING AND MONITORING CAMPAIGN

PAY-PER-CLICK MANAGEMENT

As a business owner you already wear several hats and it would be wise if you hire a professional PPC agency to handle your PPC campaign and you will be able to focus on running your business.

At Techomojo, we have PPC professionals that can monitor and manage your Pay-Per-Click campaigns. This individual will work with you to analyze all your business data and identify strategies and trends that can be implemented in your campaign (measured by the # of leads / sales achieved) and total cost of the effort. Roughly speaking, there are three phases to the life-cycleof PPC campaign:

Google AdWords Management

When it comes to pay per click advertising, otherwise known as paid search, there really is nothing quite like Google AdWords. With over 90% of searches performed on Google in the UK alone, if you want to drive targeted traffic to your website, then Google AdWords is definitely the best place to start.

What is Google AdWords?

Google AdWords is Google’s pay per click advertising scheme which allows you to advertise your website to those searching for words associated with your business.

You start by creating an advert and you tell Google what keywords you want that advert to come up for. You then bid how much you are willing to pay when someone clicks on your advert – bid the highest and your advert will be placed at the top of the sponsored ad section of the search results. This gives you the highest position in the search results for your optimum keyphrases, giving you the best chances of increasing visits and sales.

Should I Use Google AdWords?

In short, the answer is YES, but only if managed correctly.

“Why use AdWords” is a pretty common keyword phrase searched on Google, which suggests that there are a lot of marketers and business owners out there who have heard about Google AdWords, but aren’t sure if and how it can work for them.

Google AdWords can be a hugely effective pay per click marketing platform, but for it to give you a good ROI, it must be managed properly. If you don’t have a full understanding on how the Google AdWords system works, you can end up overpaying for clicks and receive traffic of low quality that doesn’t convert. The result can mean that you end up paying a lot of money, for no return.

Professional Google AdWords Management

Here at Campaign Tag, we believe that Google AdWords can work for any type of business, no matter on your size or budget. Whether you are new to pay per click advertising or already have Google AdWords campaigns setup that needs improving, we can help.

Our friendly team of professional marketers know that Google AdWords is something that can never be left on its own to do its thing. To get the best return, you need to keep a close eye and make continous adjustments to your campaigns on a daily basis.

When choosing Campaign Tag to manage your Google AdWords account, you can expect the following:

  • A professional team of online marketers working for you daily.
  • Years of Google AdWords and PPC experience.
  • Experience of knowing what makes campaigns really work.
  • No budget is too small for us to work with.
  • Creative ads that generate targeted traffic.
  • Higher rates of conversions, making you more money.
  • No hidden costs or commission charges.

Phase I

Data Collection, Campaign Design & Strategy, and Creation of the initial Google AdWords campaigns.

Phase II

Expansion beyond the core search engines.

Phase III

General Maintenance, Continued Split-Testing, and Market Surveillancen.
FREE TRIAL

£ 499

No hidden fees. No pressure.

Monthly Payments
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Up To - 3 AdGroups   
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10 Keywords per AdGroup
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1 Advert per AdGroup
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SMALL BUSINESS

£ 999

Ideal for Bloggers / Start-Ups / Small Businesses with a limited budget.

Monthly Payments
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Up To - 5 AdGroups
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10 Keywords per AdGroup
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1 Advert per AdGroup
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ENTERPRISE

£ 2999

Ideal for ecommerce, big companies with the goal to reach massive audiences..

Monthly Payments
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Up to - 20 AdGroup
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10 Keywords per AdGroup
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1 Advert per AdGroup
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Our campaign strategies are designed to meet the needs of our clients and their market condition. We provide up-to-date, Pay Per Click services that include: Paid Search Ads, Video Advertising, Display Ads, PPC Remarketing and Social Advertising.

We deliver results that help our clients achieve their business objectives. We manage our clients’ accounts on a daily basis and monitor bid prices and budgets to ensure that we are maximizing ROI.

Our outstanding results are due to our complex and tailored approach which includes a detailed overview of our client's business and aspirations for Pay Per Click advertising, as well as a review of options featuring a prioritized list of recommended activities.

Paid Search Advertising

Earn a positive ROI through our PPC search advertising. Spend money wisely and use the most targeted and cost effective form of advertising.

PPC Remarketing

Turn your valuable ‘potential customers’ into ‘loyal customers’. Our team of professionals will help you re-engage users who have expressed an interest by developing a strategy that will meet all your needs.

Social Advertising

Need to generate awareness about your brand, product or service? We’ll develop a social advertising strategy aimed to meet KPIs and your targets.

Display Advertising

We offer individual display marketing strategies to increase brand exposure, engagement and conversions. We successfully manage both direct response campaigns and brand awareness campaigns.

Video Advertising

We are experts in online advertising. Our team is ready to help you get the competitive advantage by creating video adverts that will increase your brand’s presence.

We’ve got enough experience to create award winning campaigns on Google AdWords, Bing, Facebook, LinkedIn, Twitter and YouTube.

Our case studies

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420

PPC Management Provided

213

Paid Search Advertising

17

Video Advertising Projects

141

Display Advertising Campaign

98

Successful PPC Remarketings

315

Social Advertising Projects

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Contact us today and get maximum returns of your investments.

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