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Frequently Asked Questions

1. Think, does Google AdWords Work?

We are huge proponent of advertising on Google AdWords, as my entire business roams around to help companies grow through search engine marketing (SEM). But we still say that Google campaign may or may not work for certain type of business/ companies. Reason behind could be the competitiveness of the keywords you're bidding for and the relevancy of that keyword to real conversions for your company. ON the other hand, we have found that Google AdWords is hugely successful for many kinds of businesses, as long as they don't spend their money on the wrong keywords, or write weak, low CTR ads.

2. How much does Google AdWords cost?

We usually hear this question from prospect clients. We understand why they are asking this question. But it is the question that is difficult to answer, simply because there is no set answer to this question. Your Google AdWord cost can be dramatic. It may start from oneto over a hundred dollars. There are some other factors like the size of a market, number of competitors, and the number of keywords available can affect the costs of AdWords for your business. There is no sign up fee for Google AdWords. If you’re concerned about how much Google Adwords costs, talk to our PPC consultant.

3. How to advertise with Google AdWords?

Businesses can advertise on Google by opening a Google AdWords account.

4. How does AdWords bidding work?

Once you entered in the auction, Google looks at two key factors to determine where your ad ranks: your maximum bid and your quality score. The highest ad rank gets the 1st ad position. Your actual CPC can be calculated by the ad rank of the next highest ad below you divided by your Quality Score. CPC bidding gives you Automatic and Manual bidding options. AdWords bidding heavily penalizes advertisers who bid with low quality scores. On the other hand, those with high Quality Scores get higher ad ranks and lower CPC.

5. How many times does a Google auction run?

The auction gets run billions of times each month and it shows the ad’s position, and the CPC that is paid. The results are such that users find ads that are relevant to what they're looking for, advertisers connect with potential customers at the lowest possible prices and Google rakes in billions of dollars in revenue.

6. How does the Google auction work?

First step is made a quarry on Google; the search engine handles the request and runs the auction, which will then identify the ad positions and each advertiser's CPC.

7. How do you enter a Google auction?

Each time an AdWords ad is eligible to appear for a search, it goes through the ad auction. So your ads are automatically eligible to be entered into an auction whenever you're bidding on keywords relevant to the user's search query. Your bids, Quality Score, and relevance will be considered todetermine whether your ad qualifies to display on the SERP.

8. What gets entered into a Google auction?

Once advertisers identity keywords they want to bid on, Google then enters the keyword from your account that it deems most relevant into the auction with the maximum bid you've specified as well as the associated ad.

9. What is CPC?

CPC, or cost per click, is the amount an advertiser pays each time someone clicks on his or herAdWords ad.

10. How does CPC work?

Your CPC is determined by the competitiveness of your keywords, your maximum bids, and your Quality Scores.

11. What is average cost per click?

The answer is clear and simple: No, inbound linking cannot hurt your search ranking. If inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any inbound linking.

12. What is Google Quality Score?

This is a metric Google uses to determine how relevant and useful your ad is to the user, based primarily on your ad's CTR, keyword relevance, and the quality of your landing page. The higher your Quality Score, the better: high Quality Score keywords will save you money and earn you better ad rankings.

13. How does Google determine what you pay?

The price paid by the advertiser is determined by the amount of clicks that the company's advertisement receives.

14. What is Google ad rank?

Google ad rank is the position of the company's advertisement on the search engine page based on a combination of the company's maximum bid and quality score.

15. Ad rank vs. Quality score

The ad rank is more significant to an advertiser because it determines the how high on the page the advertisement will be displayed. Quality score on the other hand is determined by the relevance and usefulness to the searcher and is only a portion of the advertisement positioning process.As of 2013, Google's Quality score has become more and more valuable as the average quality score has changed from a 7 to 5.

16. Quality score vs. CPC

Quality score and CPC are important because they collective determine the positioning of the advertisement on the search engine results page.

17. What is ad position in AdWords?

Ad position is the position on the search engine page results where the advertisement appears in relation to all of the other advertisements.

18. What is Actual CPC?

Actual CPC is the amount an advertiser pays each time a searcher clicks on their advertisement; this number varies depending on the other advertisers in the auction and is always lower than the maximum bidding price.

19. How does AdWords calculate Actual CPC?

Actual CPC can be calculated by dividing the ad rank of the competitor below them (ad rank to hit) by quality score plus $.01.

20. What are alternative bidding methods?

Alternative bidding methods include CPM and CPA.

21. What is CPM bidding?

CPM bidding means that you pay based on the number of impressions (times your ads are shown)and can be used alongside CPC bidding.

22. CPC vs. CPM

CPC can be defined as the cost for an advertisement based on how many clicks it receives.Whereas CPM (Cost per thousand impressions) is the term used to determine the cost for an advertisement based on how many impressions it picks up. Both methods can be used simultaneously.

23. What are AdWords keywords?

Keywords in AdWords are the words and phrases that advertisers bid on, in hopes that their advertisements will appear on the search engine results page (SERP) when people are searching for those products or services. For example, if you sell shoes online, you might bid on keywords like "Nike sneakers" and "penny loafers." Keyword research is the process of using tools and data to determine which keywords are most likely to drive relevant traffic to your ads and your site.

24. What is search engine optimization?

Whether blogs are good for SEO purposes is actually irrelevant--the content is key. Blogs are simply publishing platforms. Having said that, the ability to produce high quality content on an ongoing basis can be made much easier by leveraging blog software - especially for the for non-technical user.

25. How does the Google display network work?

The Google Display Network or GDN is a very large network of sites that allow Google to place display advertisements, which reach over 90% of all Internet users! Advertisers generally find that Display Network clicks are less costly than those on the search network. And depending on your targeting methods, the CTR's can be high and the CPA's low.

26. What is an ad group in Google AdWords? How do ad groups work?

An ad group is a container for your AdWords advertisements, keywords, and landing pages. Google tends to reward advertisers who create AdWords campaigns with tightly structured ad groups. It's important not to dump all your keywords into the same ad group, but to organize your keywords into themes.

27. What is ad relevance in AdWords?

Ad relevance is a measure of how related the keyword you're bidding on is to your advertisements as well as how much your keywords match the message of your ads and landing pages. Higher ad and keyword relevance can improve your click-through rates and Quality Scores.

28. How does Conversion Optimizer work?

Conversion Optimizer in Google AdWords is a bid manipulation tool that manages bids at the keyword-level with the goal of trying to drive as many conversions at or below an advertiser-specified cost per conversion (also known as Cost per Action, or CPA).

Digital Market has an instant impact and gives your brand a much larger reach and exposure as a result of first page exposure on major search engines.