Content Marketing Strategy

Google Penalty Recovery

Google Penalty Recovery is the process of fully evaluating your website from every angle to make sure it is performing at its best. It is a major part of any online marketing campaign because it makes sure your website visitors are getting the best possible experience whilst browsing, in order to increase conversions and customer loyalty.

If you have previously invested in SEO that involved some of the older link building techniques, you may find that your website has been penalised by Google and removed by some or all of their search results. We understand and keep up-to-date with all of Google's algorithm changes, and our team of experts can repair the damage caused, whilst building you a new strategy that is safe for the longer term.

What Is A Google Penalty?

A few years back, the world of search engine optimisation (SEO) was very different to what it is today. Search engine algorithms were not as advanced as they now are, and because of that, getting a website to rank highly for a range of keywords was extremely easy. All the major search engines used to rank a website by one main factor - the number of backlinks it had. The idea being; the more websites that have links pointing to your own site, the more recommendations you have. The more recommendations you have, the more credible your site must be and therefore the higher you would rank.


So, the solution to getting a website to rank highly was simple - just get loads of websites to link to yours. Just carrying out a quick search online, you will still see loads of companies offering to build you thousands of backlinks for an extremely cheap price. SEO agencies were loving it, as they could buy these backlinks in bulk and offer guarantees to their clients for number 1 positions within a very short period of time.


However, Google soon caught onto this practice and decided to change things for the better. So, in 2012, they made a massive change to their algorithm which now meant that websites could no longer rank highly just due to the number of backlinks it had. Although backlinks are still a big part of their ranking system, it is now about the source and quality of those backlinks, rather than the quantity (as we explain in our post on Is Link Building Dead When It Comes To SEO). As well as this, they look at a whole host of other factors such as; user behaviour, social signals and online reviews to see how credible other people find your website. Many SEO agencies and website owners hated this move, as it now meant that you couldn't just buy your way to the top of the results pages - you had to earn it and this takes a lot of time and hard work.


The result for those websites that had a load of poor quality backlinks was a penalty, where they were removed or demoted in the search engine results so the sites that met the quality guidelines could prevail. If your website has experienced a sudden drop in positions or traffic, then you may have been hit by a Google penalty and should be looking for a Google penalty recovery, Google penalty removal or Google recovery service.


Google Penalty Recovery & Google Penalty Removal

So, you have figured out that your website has been hit by a Google penalty, but how do you go about removing that penalty for a Google recovery? Like everything SEO related, the process of Google penalty recovery involves a lot of skill, patience and a great understanding of how the search engine algorithms work, so is always best left to a professional. Google regularly re-crawls the web and if a penalised website proves to have corrected its ways, then it can be re-submitted pretty quickly, if things are done correctly through a Google penalty removal service.


Here at Improve Position, we have many years experience in Google recovery services and have helped many businesses not just recover their positions in search results, but increased their online sales in the process. Our Google penalty recovery service starts by evaluating the websites previous SEO strategy in detail to understand where things went wrong. After finding the backlinks that have caused the penalty, we work through them one-by-one to get them removed manually. Once the backlink profile has been cleaned up, we put in a re-submission request to get the website back into the search engines index. From here, we build a new strategy that only focuses on white-hat SEO through natural methods for long term success.


To find out more, or to get a Google penalty removal carried out for your own website, get in touch with us via the contact form below and one of our team will get back to you shortly about your Google recovery.

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